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BASF and Maddy Plant create their first concept athleisure shoe made entirely by sustainable materials

BASF and footwear design house Maddy Plant have collaborated to explore the possibilities of BASF’s innovative material solutions and use industry-leading technologies that enable energy-efficient production, for its concept athleisure shoe ‘MADGAMMA - Intertekk Saturn’.
“The concept shoe represents the success of our ideas, which is to make footwear sustainable and at the same time have high performance. Our ambition is to bring these advanced production technologies into mainstream footwear production,” said Minli Zhao,Vice President, Consumer Industry, Asia Pacific, BASF Performance Materials.

From BASF_Material 20220812

One of the replaceable midsole options made by MTPU for this shoe is provided by #Suzhou Shincell. The #MTPU has low density, high energy rebound, and more importantly it is recyclable due to its sustainable, non-cross-linking foaming technology. The replaceable midsole scheme provides users with different midsole options for different occasions.